Free tool
What does your budget actually buy?
Drag the slider. The comparison uses effective CPMs from real Media First campaigns against typical paid social CPMs. Same money, very different outcomes.
Monthly budget
$5,000
Paid ads ($5–$12 CPM)
417K–1.0M
views you rent. Reach stops when spend stops.
Owned network ($0.02–$0.30 CPM)
17M–250M
views on accounts you keep. Reach that compounds.
Same budget, roughly 17× more reach, and you own the audience afterward. Benchmarks from real Media First campaigns (Travly hit an effective $0.02 CPM at 200M+ views).
Map this to your brandWhy the gap is that big.
Paid ads price attention at auction: you compete for every impression, and the meter resets to zero each month. An owned network earns organic distribution: clips posted across fan pages, theme pages, and sub-accounts you keep. The content keeps circulating, the accounts keep growing, and the effective cost per view falls as the network compounds. That is how a $4K campaign reached 200M+ views.